Even though Carroll Shelby had “retired” from the automobile business, he did not retire from the business world. During the 1970s, Shelby expanded his Goodyear Tire distributor, providing more and more racers with the latest Goodyear tires. He also founded the Shelby Wheel Company that produced performance wheels for a variety of vehicles.
During his frequent trips to the Texas ghost town of Terlingua, Texas, Shelby and his friends came up with the idea of a unique chili cook-off., the Terlingua International Chili Championship. Carroll’s own chili recipe became so popular that he created a new company for Carroll Shelby Chili. Within a year Carroll Shelby Chili was sold in stores coast to coast.
